Senior Entrepreneur’s Guide to Marketing
January 27, 2022
Read time: 5 minutes
- The first step to building a successful business is to learn how to market effectively by understanding the best ways to attract new customers and keep them coming back for more.
- You may not want to ask them for money, even if they are familiar with your work and what you do, but they may refer customers or businesses to you (which is still helpful).
- By engaging your current customers and clients, you’ll find that they can be a great source of business.
- Social Media accounts can work wonders for your business.
- Incentivize people to connect with you by giving away free digital downloads of your content.
- Provide an incentive, and people will be more likely to keep coming back.
The first step to building a successful business is to learn how to market effectively by understanding the best ways to attract new customers and keep them coming back for more. Presented by Some Web Studio, below are some tips for senior entrepreneurs that can help you get started on marketing your new business.
Use Your Network
As a senior, you may have built up many contacts over the years. You can use these connections in your business. You may not want to ask them for money, even if they are familiar with your work and what you do, but they may refer customers or businesses to you (which is still helpful).
Asking for Referrals
ReferralCandy explains that the best way to get new customers is through word of mouth. People who like your products will tell their friends about you, and sometimes even give you referrals (which can lead to sales). By engaging your current customers and clients, you’ll find that they can be a great source of business.
When designing your website, Smashing Magazine says to ask yourself what you want it to look like and what information you want included. Remember that most people will be viewing your site on their phones or tablets; your website must be easily navigable on all devices. Call on Some Web Studio to develop and design a site customized to your message and identity!
Social media accounts can work wonders for your business. Just remember, whatever you post online reflects on your company’s image, so be careful not to post anything that could backfire on you or lead potential customers to lose trust in your brand. For example, don’t argue with others online or share inappropriate material.
Facebook advertising can be a cost-effective way to reach out and grab new customers. If you’re running a local business, you might want to create some targeted Facebook ads focused on those in your local area. For instance, if you run a dance studio, you could promote discounted or free trial classes as well as coupons for your specialty summer camp.
Search Engine Optimization
Start by reading up on SEO basics, including how search engines work and what kinds of keywords people will likely use to find your business online. This step can be overwhelming if you’re not a web developer, that’s why businesses hire SEO experts to handle these technical parts of their sites.
Use a website blog for your business as a hub for content marketing. Post articles, videos, and podcasts that inform people about what you do, how you can help them, and why they should care. Incentivize people to connect with you by giving away free digital downloads of your content. ZenBusiness suggests to also keep adding something new, as well as promoting the end result, such as car buyers who expect to drive a convenient form of transportation in the style of their choice.
Free Products or Coupons
Offering free products or coupons on your website can help you gain more interest in your business. Provide an incentive, and people will be more likely to keep coming back. Just make sure your offer is valuable. Your future customers want to feel like they get a good deal on their purchases; giving them small discounts on future orders makes them feel better about using your services.
Never Too Late
It’s never too late in life to start a new business. But whatever your age, you’ll need to market your company.
Guest Post by Marcus Lansky.
Marcus Lansky of Abilitator.biz is an entrepreneur and small business owner who was born with a severe spinal condition, Marcus took the challenge to be able to walk again. With the will and aid of numerous individuals from the medical field and supporting friends and cheerleaders, he was able to take his first steps and take on the world. He then created his company (Abilitator) and website (abilitator.biz), as a way to reach out and help those who are disabled and show them that becoming an entrepreneur is a very achievable goal.
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