6 Homepage Essentials Every Business Website Needs

December 20, 2021

Read time: 3 minutes

TL;DR

  • The homepage is the first thing that people see when they visit your website.
  • Remember that the point of your personal brand is to help people understand who you are and what you do.
  • The internet is a big place, so it’s important that you make sure you’re easily found and that people know exactly what they’ll get when they click on your links.
  • If you want to build an audience, then you need to show them what you’re working on and give them a reason to go back to your blog on a regular basis.
  • If you’re a writer, you can showcase your latest pieces.

The homepage is the first thing that people see when they visit your website. So it is important to make a good first impression and convince them to stay on your website and explore more.

The homepage should be:

Easy to navigate and find what they are looking for

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. If they can’t find it, they’re unlikely to come back. Remember that the point of your personal brand is to help people understand who you are and what you do. The more clear you are about this, the easier it is for people to consume your content. It’s a good idea to keep your blog posts short, sweet, and straightforward. It’s important that the content you write is useful to the people who are reading it. You can do this by creating content that’s informative about the products or services you offer instead of just pure sales copy.

Clear about who you are and what you do

The best way to stand out online is to be clear about who you are and what you do. The internet is a big place, so it’s important that you make sure you’re easily found and that people know exactly what they’ll get when they click on your links. If you are clear about who you are and what you do, then you can easily communicate that to people via your social media accounts. If you’re a technical writer, then make sure that’s reflected in your Twitter bio. If you’re a blogger, then make sure it’s reflected in your blog bio.

Informative about the products or services you offer

When it comes to writing about your products or services, you want to write in an informative way. You don’t want it to be promotional; you want it to be educational so that people know what your product or service is, how your product or service can help them and what the value of your product or service is. Use your blog to inform people about the products or services you offer. People love to learn more about something that they’re interested in and reading a blog post that details how to use your product or service could be enough to get them to give it a try.

Engaging with videos, images, or interactive content that draws people in

The best way to engage with your audience is to post content that is engaging. Videos, images, and interactive content are far more likely to draw people in than plain text posts. If you’re launching a new product or creating a new piece of content, you should try to make it as interactive as possible. For example, if you create a video, try to make it so that people can comment on it and share it with their friends. We’re all busy people with a lot going on in our lives, so it’s important that your social media content makes it easy for people to engage with you. If people can engage with video or images and feel like they’re getting something out of it, they’ll be more likely to follow you.

Showcasing your latest work or news

It’s important to showcase your latest work or news on your blog. If you want to build an audience, then you need to show them what you’re working on and give them a reason to go back to your blog on a regular basis. Blogging is a great way to showcase your skills and tell people about what you’re working on. If you’re a writer, you can showcase your latest pieces. If you’re a designer, you can show off your latest work. This is an easy way to keep your audience up-to-date with what you’re doing, and it’s also a great way to remind them that you exist. By showcasing your latest work or news, you give people something fresh to talk about and help you come across as relevant and up-to-date.

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